Stilton® sales drop by up to 30% as a result of Covid-19 pandemic

New figures released today by the Stilton Cheese Makers Association (SCMA), which represents the UK’s Stilton producers, shows that because of the coronavirus crisis, sales have declined by up to 30% as a result of the closure of the country’s hospitality and events industry, farmers markets and with export markets also being in lockdown.  

The trade body is urging consumers to buy Stilton® and other British cheeses to support the industry and prevent producers going out of business.

This drop in sales is also having an impact on British dairy farms.  The Stilton® cheesemakers use milk from at least 70 farms across Leicestershire, Nottinghamshire and Derbyshire, many of which are fifth generation dairy farmers.

Stilton is the UK’s most popular blue cheese, which was first written about by Daniel Defoe in the early 18th century and now holds a unique status in British culture – it is the only cheese in the UK with a certificated trademark to protect its British heritage, so it can only be made following a time-honoured tradition.  It was the first British cheese to be awarded the protected designation of origin status (PDO) giving it the same status as champagne.

In response to the pandemic, the Stilton® cheesemakers are having to reduce the amount of Stilton they are making whilst trying to process all of the milk from the farmers which supply them to avoid wasting it.

The SCMA is also concerned that the current situation will discourage the next generation of cheesemakers and that some producers could go out of business as the food service industry remains locked down and contracts. They are also exploring alternative distribution channels such as mail order where this is feasible, to get Stilton® to their customers.

To protect such an important part of the UK’s cheese-making heritage, the SCMA is calling on consumers to buy Stilton® rather than continental blue cheese, reminding them that it is as versatile as any blue cheese from France or Italy. Stilton® has a creamy texture and savoury flavour, which ensures it can be easily paired with a range of food and drink. Its subtle umami note creates inspiring dishes when it is used as an ingredient in your favourite recipe.

Robin Skailes, Chairman of the SCMA and Director of Cropwell Bishop Creamery, said: “Like many British food producers, Stilton sales have been affected by the Covid-19 pandemic. We hope that the British public will support us by buying Stilton instead of imported blue cheeses which, in turn, will support British dairy farmers.”

Virtual Beer and Cheese Pairing and Tasting Event

Join Siren Craft Brew and the Stilton Cheese Makers Association online on Wednesday 21st October at 7pm for an insightful pairing and tasting evening. You will receive a pack of 4 beers and 4 cheeses just before the event so you too can join in with the tasting and learn more about each beer and cheese and why their flavours go so well together.

The evening will be jointly hosted by Matt Lincoln from Siren Craft Brew and Kim Kettle, from the Stilton Cheese Makers Association and Long Clawson Dairy. They will use their expertise in their field to tell you a little more about each beer and cheese. This event is for all foodies and beer lovers, who want to expand their knowledge and have an evening of fun from the comfort of their own home.

Tickets are £25 per person which includes the four different cheeses and beers to taste. You will be sent a zoom link to join in with the evening of and entertainment, which lasts approximately 45mins to 1 hour.

Tickets Tastings are for over 18s only.