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- 10/05/06 - Stilton Cheese Approach Cat Deeley to be Face of Stilton Perfume
NEWS RELEASE
THE CAT THAT GOT THE CHEESE
BLUE STILTON CHEESE APPROACHES CAT DEELEY
TO BE FACE OF NEW PRODUCTThe Stilton Cheese Makers Association (SCMA) has approached Cat Deeley, host of ITV’s Stars In Their Eyes, to be the face of a brand new product - Stilton perfume.
Eau de Stilton has been commissioned by the SCMA as part of the STICK ON THE STILTON campaign for 2006, to encourage people to try eating Blue Stilton cheese as part of everyday meals – scattered on a pizza, sliced onto a burger or slipped into a sandwich.
The perfume, which has been blended by Manchester based ID Aromatics for the SCMA, re-creates the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume. Using grape seed as a carrier oil, the Stilton scent features a symphony of natural base notes including Yarrow, Angelica seed, Clary Sage and Valerian.
The smell of a Stilton is essential to the grading of the cheese as it enables the grader to determine whether the cheese is up to the mark and able to be sold as Stilton.
With an array of endorsements already under her belt including national campaigns for hair and beauty products, the SCMA is keen to bring a touch of Midlands glamour to Stilton Cheese which is produced worldwide by only seven dairies in the Midlands.
Cat Deeley, 29, was born in Sutton Coldfield, Birmingham and shot to fame on alongside SMTV Live with Ant and Dec. Now enjoying fame as the presenter of Stars In Their Eyes, Cat is about to jet off to Hollywood to host So You Think You Can Dance? - a reality talent show that will scour America for undiscovered dancing talent.
Nigel White, from the Stilton Cheese Makers Association, comments: “Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to.
“The Midlands is home to some of the very finest things in life, including Stilton cheese, and while we don’t have quite as generous a budget as some of her other endorsements, we would love Miss Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent.”
Eau de Stilton will be available via www.stiltoncheese.com or by emailing stilton@brazenpr.com.
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